Creativity flourishes at the renovated open workplace of the advertising agency Erwin Penland. With strong ties to the Greenville community, their new workplace better reflects their culture and symbolizes the rising creative class dedicated to the act of making and creating. The design combines the flexibility of their old warehouse into Class-A office space, and includes client pitch areas, a media black box for photography and a tech shop. A makerspace creates “a shop without the sawdust” to build product samples, packaging and print collateral. The “central park” is a multipurpose space to have meetings or events. A moveable curtain creates a theater-like experience for launching projects. A casual conference area makes clients feel at home.