A man and woman walking down a sidewalk next to a large red and white circular structure. A store front with a black fence. A large blue ball in a tunnel. A circular building with a circular window. A group of people walking outside a store. A close-up of a hand holding a piece of paper. A group of people in clothing. A person holding a microphone. A close up of a camera lens. A colorful light in a dark room. A basketball hoop with a ball in it.
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Ferrari Store Regent Street Windows

London, United Kingdom

Gensler London partnered with Ferrari Store to create an installation expressive of its brand identity with a physical intervention that would engage the shoppers and passersby during the annual Regent Street Windows Project. Teaming with Icon and George Singer, Gensler designed two displays that organically represent the Ferrari experience: one exhibiting the mind—technological prowess, modernity and innovation—of Ferrari’s F1 through a 3D rendering of a pulsating brain; the other expressing the physical and emotional manifestations of passion, love, tradition and heritage embodied by its GT through the representation of a beating heart. Recycled materials used in the display reflect Ferrari’s commitment to greener technology and environmental issues.