Lucifer Lighting’s Lightfair booth mirrors the company’s commitment to product design: minimal, high-performance and high-impact. To create a fresh, memorable experience that aligns with the company’s current marketing, the tradeshow booth is designed to be highly flexible for future reconfiguration or reskinning. The booth emphasizes Lucifer’s focus on five distinct product families while conveying a singular visual statement. Bold colors and over-scaled product illustrations define specific zones for each product within a graphically unified space. Strong use of gradient color on the exterior draws visitors from the busy tradeshow floor.