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Moretown

London, United Kingdom

In an effort to attract tenants within the creative industry and shift perception from a traditional corporate campus, Resolution Developments commissioned Gensler to reposition the identity of its development, Thomas More Square. Renamed Moretown, Gensler considered the distinct alphabet in Thomas More’s book “Utopia” to serve as a ubiquitous language for use throughout the development’s messaging and communications, as it offers flexibility in application to create a dynamic brand. The team also devised a series of applications from print, environmental graphic design, signage, and various marketing campaigns to introduce Moretown to the community.

Expertise