When this rapidly expanding agency secured 125,000 square feet in Minneapolis’s historic Ford Center building, Gensler was tasked with allowing the industrial character to shine through. Design concepts focus on various connections central to the firm’s philosophy. Sustainable reclaimed and industrial materials connect the new space and the building’s rich history, and an eclectic mix of found objects reflect the variety of individuals, clients and processes that comprise the firm. New strategies for an energized client experience include Brand Rooms dedicated to key clients and integrated displays that recognize visitors and boast Olson’s brand anthropology studies.
- Society for Environmental Graphic Design 2013 SEGD Global Design Awards