Paul Hastings: Brand Design

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program. Video projections subtly display real-time media and messaging on the veneered reception wall and communal area display screens, while a diverse, yet cohesive graphic pattern appears with the firm’s refined brand palette across surfaces and signage throughout the space.