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Poppy Seed

Gensler developed the app Poppy Seed to allow users to record emotions and memories about a given place via their smartphone. Those impressions are stored and organized, and over time, a dynamic urban map is created – a constantly evolving representation of public input about a city and the places within it. Urban planners and designers can draw from the wealth of input to inform their decisions – because to understand places, we have to be aware of how they make people feel.