Razorfish Emerging Experiences Lab
San Francisco, California
This tech-centric showcase and R&D space on the Embarcadero waterfront offers global digital marketing agency Razorfish a new, retail-based approach for delivering digital marketing services to its clients. The lab front is shaped to look like a futuristic portal, as it wraps the pristine frameless glass box encasing the customer-facing front area. Incorporating 3D video walls; interactive kiosks; and other audio, video, lighting and shading projection element to engage clients and consumers through multiple channels, via their smartphones or tablets to strategize, implement, prototype and employ new ideas. Sleek, curvy furniture complements the lab’s clean, futuristic interior aesthetic, which makes room for an immersive experience.