RocketSpace: Brand Identity
San Francisco, California
RocketSpace approached Gensler to help define their brand and set the bar for their co-working spaces globally. Gensler’s interiors and branding teams worked collaboratively to establish a brand identity and overall design program for the tech co-working accelerator’s business, with its unique model of providing physical office space as well as services for entrepreneurs, start-ups, and professionals. After successfully implementing the design and brand guidelines established by Gensler, RocketSpace selected the firm to design their flagship headquarters in San Francisco. Their new Bay Area site embraces the speed and velocity of the start-up world and reinforces RocketSpace’s brand and offering in the marketplace — providing an ecosystem for innovation and a place for tech start-ups to grow.