A group of people in a store. A couple of men standing on a model of a car. A store with a group of people in clothing. A person standing next to a display of stuffed animals. A close up of a book. A person in a garment standing in front of a sign. Text. A store with a few mannequins and a couple of mannequins in the.
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The North Face

Multiple Locations

Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery. Trail markers, or “cairns,” built of wood, stone and metal, lend product displays a dynamic appearance and distinguish the store’s core categories — outdoor, action sports and performance. Large-scale photos and flat-panel video screens further enliven the retail environment, enabling customers to engage with The North Face-endorsed athletes and product specialists, while learning about expeditions chartered around the world.