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Third + Shoal: Brand Design

Austin, Texas

For Third + Shoal, a planned 29-story, 345,000-square-foot Class AA office building in a vibrant Austin neighborhood, Gensler’s New York and Austin offices teamed up to develop a marketing strategy to attract prospective tenants in creative, tech and law fields. To speak to each group, the design team developed marketing tools and imagery that would allow the prospects to visualize their companies as part of the new community. The tagline “Where the Water Meets the Road” framed the campaign, bringing life to the rich and unique “back porch vibe” of the building and the lifestyle that accompanies it.