Seoul, South Korea
Located in Seoul, Korea, Yongsan is a 21st century lifestyle destination utilizing fashion, retail, technology, entertainment and culture to capture a wide spectrum of market segments. The project serves as a subterranean podium to four high-rise towers, spanning across four different sites and connecting to the Yongsan train station. Comprising four sunken plazas, each further composed of interconnected spaces for shopping, relaxing and entertainment, the podium is seen as an urban retail village, unifying the four distinct neighborhoods associated with each tower and plaza and providing a variety of indoor and outdoor spaces of various scales and density. Gensler’s design strategy for the retail zones results from the intense cultural and social relationship between the city and the surrounding green spaces. Sun, air and landscape are introduced through vertical circulation and skylights, creating a warm and inviting environment throughout.