As the Sub-Saharan African economy and market grow, what role should design play?
Research Project Name
Developing a Design Approach for Sub-Saharan Africa
What We Did
We aggregated research on two major Sub-Saharan economic hubs — Nairobi, Kenya, and Lagos, Nigeria — investigating the unique social and economic elements in how design can help the region. Our research is differentiated from past work on this topic by a focus on the human experience. We held a design strategy workshop, or a paneled discussion, to ensure our vision reflected the most pressing regional concerns. Our inaugural workshop included 28 attendees representing various stakeholders of positive change in the region: IDB, Deloitte, Accenture, IADB, IFC, Commerce, Tiphub, and DBIA. Finally, we synthesized our findings and socialized our work among clients and the design community.
Thabo Lenneiye, Levi Schoenfeld, Carolyn Sponza, Erica Oppenheimer, Simi Marinho
Comments or ideas for further questions we should investigate?