With more than 25 years of brand design experience coupled with an architectural background, Jerry brings a holistic approach to every client's brand experience needs. Jerry has directed projects across many disciplines, including master planning, mixed use, retail/restaurant, product design, brand identity development, marketing/advertising, environmental graphics, packaging, and new concept development. For 20 years, he founded and co-led Acumen Design, a uniquely creative branding agency based in Houston. Now serving as the South Central region's Brand Design Practice Area Leader, he oversees the brand teams in Houston, Dallas, Austin, and San Antonio offices. Jerry ensures his innovative solutions bring each client's brand to life at every customer experience touch point. Having earned his Bachelor of Architecture from the University of Texas at Austin and his Master of Architecture from the University of California, Los Angeles, he now considers himself a "recovering Architect," who speaks to both disciplines seamlessly.