Jerry is a global leader of Gensler’s Brand Design practice and Co-Managing Director of the firm’s Houston office. With 30 years of brand design experience coupled with an architectural background, Jerry brings a holistic approach to every client’s brand experience needs. Jerry has directed and managed projects across many disciplines, including brand identity development, environmental graphics, hospitality, industrial, marketing and advertising, mixed use, packaging, product design, and retail/restaurant development. For 20 years, he founded and co-led Acumen Design, a uniquely creative branding agency based in Houston. Jerry ensures his innovative solutions bring each client’s brand to life at every customer experience touchpoint. Having earned his Bachelor of Architecture from the University of Texas at Austin and his Master of Architecture from the University of California, Los Angeles, he now considers himself a “recovering architect,” who speaks to both disciplines seamlessly.