Laura Gralnick
Studio Director, Experience Strategy Director, Senior Associate
Laura serves as Studio Director for Gensler’s Strategy practice in New York. Her studio leads the development of the firm’s core consulting services, including workplace strategy, change management, design guidelines, data analytics, and portfolio and occupancy planning. These innovative strategies enable major corporations and institutions to align their organizational goals with evolving spatial needs.
As an Experience Strategy Director, Laura is recognized for her ability to combine strategic insight with creative vision. She brings empathy and deep listening to every engagement, ensuring that client aspirations are translated into compelling narratives and enduring design solutions. Her approach emphasizes brand storytelling and multidisciplinary collaboration, resulting in experiences that resonate and stand the test of time.