Photo by Jason Bailey Studio
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May 02, 2019

Gensler Reveals Images of British Land’s Newest Workspace Concept, Storey Club

Wapping-based architecture and design firm Gensler celebrates success with the opening of British Land’s first amenity and event space in London, Storey Club at Paddington Central.

LONDON — With everything from additional meeting rooms, private dining spaces, and impressive event and workshops spaces, Storey Club provides a distraction-free shared workspace that enables Storey customers and others based at Paddington Central to work, network, dine, play, learn, and create under one roof.

Gensler has been working closely with the leading UK property developer to design the new space, providing strategic consultation, project management, and interior design and architecture services, helping define how the spaces need to function to serve an ever-evolving workspace market.

Nestled in the urban oasis that is Paddington Central, Storey Club has been designed to make the most of natural light. Huge windows connect the inside to the outside and the many biophilic touches, from the conservatory with its hanging garden to the feature wall in the urban retreat, create a space that is both relaxing and inspiring.

Members can spread their time across Storey Club’s multiple areas, which include an all-day café and a swanky music room, numerous flexible meeting rooms with the latest technology, a beautifully designed kitchen area perfect for hosting events and socialising, and finally an urban retreat that oozes relaxed sophistication while providing an ideal spot for drinks with clients and colleagues.

Storey Club is the latest addition to British Land’s flexible workspace brand, Storey. Storey provides flexible and customisable office space for scale-up businesses employing between 20 and 70 people, providing them with the flexibility to brand and adjust their own space, whilst not having to commit to a long-term lease. It is also marketed to large corporate users who are looking for flexible space or to house a distinct project team with its own identity.

Located in existing distinctive and iconic buildings within British Land’s Broadgate, Paddington Central, and Regent’s Place campuses, the spaces embrace their natural environment to provide users with a comfortable, usable, playful, and sophisticated experience. Gensler worked closely with British Land to help them define the component parts of Storey, which are reconfigurable according to location and user needs.

Philippe Pare, Design Director at Gensler said: “Storey Club is a sophisticated and relaxing atmosphere in which to conduct business and entertain colleagues and clients alike. We’ve created different working environments from the urban retreat to the music room and a kitchen meeting room where people can simply drop in, eat a meal, or work without ever feeling like they’re at work. We’re very proud of the work delivered by the workplace, consulting, and branding teams here at Gensler, and we look forward to continuing our collaboration with Storey on future projects.”

Stewart Whiting, Head of Product at Storey said: “We are really excited to be launching Storey Club at our Paddington Central campus. This new concept is the natural evolution of Storey and a new way of providing both our Storey and campus customers with extra space from which to work, meet, or dine on a completely flexible basis. We look forward to rolling the concept out to British Land’s other campuses over the next 12-24 months.”

Notes to Editors

Storey Club is free for all occupants of the Paddington Central campus.


Amelie Barrau, Regional PR Manager, Gensler

079 6797 5844

About Gensler

Gensler is a global architecture, design, and planning firm with 53 locations and more than 7,000 professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 4,000 clients across 33 practice areas spanning the work, lifestyle, cities, and health sectors. We are guided by our mission to create a better world through the power of design, and the source of our strength is our people. By leveraging our diversity of ideas, our research and innovation, our shared values, and our One-Firm Firm culture, we are working seamlessly as a borderless firm in 140 countries and making the greatest impact on our communities as we continue to tackle the world’s challenges.