The converted cotton warehouse that is home to Alfred Williams & Company, a certified Herman Miller furniture dealer, had lost its historic charm. It had also lost the ability to meet the operational needs of its occupants. Hence a renovation—the building’s first since 1986. Peeling back the layers, Gensler determined what should be preserved and what needed wholesale updates. The result is a space where historic character plays easily off a bright, modern aesthetic. Alfred Williams now functions more effectively with a new showroom, flexible spaces designed for multiple uses and a new approach to workplace organization.