At the redeveloped Arizona Center, the Gensler design team created a new vision for the iconic downtown mixed-use center that was originally built in 1990. The center's reimagined design increases visibility from the street level and asserts the property as a premier destination in the burgeoning downtown Phoenix landscape with activated public spaces. Arizona Center delivers a powerful 360-degree user experience that communicates the mixed-use development's unique attributes and atmosphere in a fresh and authentic way.
Arizona Center’s transformation creates a new model for office, retail, and entertainment, emblematic of this new era in the history of the young city. The upgrades focus on transforming the previously introverted development into a vibrant, extroverted experience that connects to the existing urban fabric through the design of gateway features, visible graphic identification, and thoughtful strategic planning.