CIT — part of Latin American University of Science and Technology (ULACIT) — is a new school offering certified training in new technologies, project management and the English language. Gensler was brought on board to create the brand identity, environmental graphics, signage and interiors to visually convey the institution’s innovative approach. With neutral furniture, sharp finishes, extensive use of glass and bold graphics, the space is bright, fresh and unconventional. Graphics are based on the concept of pixels seen from a 3D perspective but expressed in both 2D and 3D applications. Since its opening, the university has enjoyed great success in attracting new students and developing new programs.