After much collaboration between the design team and client, several key concepts became central to the cohesive design of this global travel technology client’s new space. The intent was to create a design language that reflects the local Colorado location while integrating the industrial feel of Denver’s Union Station neighborhood. Complementing this design strategy was the challenge of incorporating a global brand within this local context. To achieve this design intent, many local materials were used to help activate the quintessential Colorado ski lodge vibe. The design team worked closely with Gensler’s environmental graphics and branding team to create a cohesive story throughout the entire space.