Flagship Totto Topara

Totto’s flagship store in Bogotá stands out as an urban landmark in one of the city’s most iconic areas. The store seamlessly merges the experience of three brand universes — TOTTO, TOPARA, and TOTTO TRAVEL — through a fluid transition centered around an iconic staircase. Beyond its functional role in connecting levels, the staircase serves as a visual bridge that guides customers on an upward journey, with each level reflecting a unique brand and its identity. As customers ascend, they are immersed in a dynamic experience where graphic elements reveal the distinct characteristics of each brand, sparking curiosity and fostering a deeper emotional connection. This intervention not only invites exploration, but also redefines the shopping experience.