Topara Concept Store

TOPARA’s Bogotá store, designed by Gensler, creates an emotionally resonant retail experience centered on engaging its adventure-bound customers. The goal was to differentiate the brand within the Latin American outdoor sports apparel and accessories market by building a sleek space that reflects its core values and inspires authentic connection.

Through a strategic workshop held in Bogotá, the design team defined five guiding principles that shaped both the retail design and user experience — identity, community, closeness, exploration, and aspiration. These values are brought to life through five key spatial concepts — Star Moment, Farallón, Hitos, Cañón, and Panorama — with each offering a unique touchpoint to engage shoppers in meaningful ways.

The result is a flexible and immersive retail environment where the spirit of the Latin American outdoors comes alive. The space adapts to evolving trends while remaining true to the brand’s essence. More than a store, TOPARA creates a platform for discovery, storytelling, and connections that inspires customers to envision their next adventure.