A busy street with palm trees and people walking on it. A busy street with people and cars. A busy street with cars and people. A group of people sitting at tables. Hollywood Boulevard Walk of Fame Streetscape concept design Hollywood Boulevard Walk of Fame Streetscape concept
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Hollywood Boulevard Walk of Fame Streetscape

Hollywood, California

Gensler is working with the City of Los Angeles to reimagine the Hollywood Walk of Fame, an iconic landmark that attracts millions of visitors from around the world. Guided by the belief that the street is for everyone — including those who live, work, and visit Hollywood — Gensler developed a new streetscape plan that flips the ratio of space for people versus space for vehicles, more than doubling the space available for pedestrians, cyclists, and transit users. By expanding the sidewalk, adding bus and bike lanes, and creating new event plazas, the transformed Hollywood Boulevard encourages active transportation and transit use, enhances pedestrian and bicycle safety, and supports economic development along the corridor.

Upon completion of the concept master plan in 2020, Gensler worked with the City of Los Angeles to secure funding and move towards implementation. With construction anticipated to begin in 2025, Gensler is currently leading advanced design for the first phase of implementation, including quick-build streetscape improvements funded by LA Metro’s Active Transportation Program.

The project’s vision to revitalize the renowned destination has been recognized with multiple awards, including the 2021 Next LA Design Award from the American Institute of Architects (AIA) Los Angeles chapter, the 2020 Award of Excellence from the American Planning Association’s Los Angeles chapter, and the 2020 Citation Award from the Westside Urban Forum Design Awards.