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Hyundai Card Pixel Factory:
Brand Design

Seoul, South Korea

Hyundai Card Pixel Factory features a brand program conceived to complement an environment that encourages people to connect. From identity to environmental graphics, the visual language is inspired by a raw, austere industrial style reminiscent of factories. The iconography system, which refers to programming and coding symbols to reflect the work being done in the space, was created using a fixed-square grid of pixels. The color palette was stripped down to black and white, with a hint of “safety yellow” to work alongside the interior color palette.