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Just.Vote. Campaign

Washington, D.C.

The League of Women Voters works to educate and engage the American public around voting. 100 years after its founding, a pandemic and turbulent election season motivated the Arlington, Virginia chapter to try something new to energize voters around their mission. With partners Arlington County and sponsor JBG SMITH, the League selected Gensler to create a public art campaign called "Just. Vote." that will run through early voting season and up to Election Day on November 3.

Six "Just. Vote." designs by different Gensler designers are intended to inspire and empower people to register to vote and make a plan to vote safely this year. The non-partisan campaign, which launched through Instagram, a poster series, and sidewalk chalking around the county, points people to Vote411.org for voting-related resources. Visuals and self-print posters can be downloaded here.