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Mercedes-Benz USA: Brand Design

Sandy Springs, Georgia

Mercedes-Benz USA Headquarters is more than a workplace. The company’s forward-thinking ethos permeates every detail, from the cafe to the employee daycare center and even the incorporation of the timeless logo into privacy partitions and custom furnishings, making this brand journey truly unforgettable. Crisp and artful installations capture Mercedez-Benz’s iconic place in history while amenities like the fitness center — coined the “MB Body Shop” — further define the employee experience. History and modern progress unite with an installation of personalized silver arrows that simultaneously captures the brand’s record-breaking race car design and commends individual employees. The result? An immersive experience in the company’s past, present, and future that makes a powerful impression on employees and visitors alike.