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Midland Development Company

Moscow, Russia

This Moscow-based company sought to refresh its identity to convey its longevity and the quality of its work. With all of the company’s external communications produced in both Russian and English, bold typography and eye-catching colors were selected for their ability to work in both languages. The typeface, GT Walshiem, was chosen for its harmonious balance of geometric lines and warm curves, and expanded sections of the logotype, rendered in repetition, are used to create a variety of graphic backdrops. Diminishing line thicknesses in various contexts convey the company’s continued growth and development.