New York, New York
An award-winning experiential agency that is part of the Interpublic Group of Companies, Momentum Worldwide enlisted Gensler to design their new global headquarters in New York City’s Financial District with the goal of stimulating collaboration between employees and inspiring them with innovative experiences. The two major design concepts – “Ritual” and “Workshop” – playfully complement each other, with the former informing the executive and arrival area experience, and the latter showcasing the behind-the-scenes production of their talent’s imagination and creativity. Amenities like a Maker Lab, high rolling worktables, ergonomic flooring, and large-scale interactive screens provide agile work spaces to facilitate creative projects. An interconnecting stair acts as a conduit between the floors with an adjacent roof terrace for outdoor escape and relaxation.