The Motion Picture Association’s space invokes the glamour of old Hollywood and modern innovation. The advocacy association is a cultural entertainment hub, with a state-of-the-art theater at the heart of the project. Inspired by the fluidity of old film reels, a singular dynamic design ties event spaces together, including reception, theater entry, concessions, and hospitality zone. The workplace centers around MPA's status as an advocate for policies that advance creativity and free speech, foster innovation in how content reaches audiences, and recognize the power of stories and those who tell them. The workplace was designed to honor the excitement of the entertainment industry, with an entry grounded in a literal red carpet experience, including a velvet rope and wall graphics of searchlights and paparazzi flashes.