NBA Sydney store merchandising. NBA Sydney store building. NBA Sydney store entrance with NBA logo. A man in a red Chicago Bulls sweatshirt shopping at NBA Sydney store. A woman shopping at NBA Sydney store. A woman checking out at NBA Sydney store register.
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NBA Store Sydney

Sydney, Australia

Following Gensler’s successful NBA retail fit-out projects in Melbourne, London, Paris, and Berlin, the firm worked with Lids to design the Sydney flagship at 5 Martin Place. Located in one of Sydney’s most iconic heritage sandstone buildings, the former Commonwealth Bank built in 1913, the Gensler team worked closely with heritage architects, TKD, and structural engineers, Cantilever, to seamlessly install retail fixtures that were unable to be physically fixed to the heritage fabric. NBA’s iconic bright whites and playful colours contrast with the site’s unique historic Australian architecture, bringing a truly local presence to the global brand.