A group of people sitting in a room with a large white couch. A person standing in front of a screen with a person sitting in a chair. A group of people sitting in a room with a large pink and white carpet. A person walking in a room with people sitting at tables and chairs. A person standing in a room with a large screen and chairs. A group of people in a room.
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Novah Showroom

Shenzhen, China

Gensler’s design approach for Novah Furniture’s new 3,000-square-foot showroom in Shenzhen reimagines the furniture company’s standard showroom to create a real work laboratory that offers an active, flexible experience. Working within a small rectangular footprint, the Gensler team broke down the space to map out a journey that is full of moments of exploration, discovery, and learning for visitors. The showroom also provides the sales team with a valuable tool to introduce clients to the brand and lead them through the space.