The first of its kind, The Estate sets a precedent in the Napa Valley, extending contemporary elegance across an interconnected retreat accentuated by two luxury hotels with decidedly different personalities: Vintage House and Hotel Villagio. Conceiving a bold new brand to underscore the entire concept, the team recast the place as a modern lifestyle destination — a grown-up playground for the senses. “The Estate” was introduced in name to signal guest arrival at a remarkable village-within-a-village, and extended through a brand hierarchy that celebrates the location. To fully support the concept, the team created a fresh and inspired visual identity that captures both the individuality of each hotel and the halo of the holistic property, which features an artful, cheeky, and style-inspired series of illustrations by Manuel Santelices to bring a chic dimension to the visual storytelling while blurring the lines between fashion, hospitality, lifestyle, and destination travel. We are excited to usher in Hotel Villagio — the naughty sister to the serene Vintage House — at The Estate opening in fall 2018.