The Well Marketing Centre: Brand Design
To accelerate leasing efforts for The Well, a mixed-use development in downtown Toronto, Allied Properties REIT engaged Gensler to create a modern marketing center in a newly renovated 1870’s-era building located just a few blocks away. Gensler infused the interior with tools for brokers to illustrate The Well’s lifestyle story. The immersive sales experience incorporated an oversized lifestyle and animation video, which was synced with an interactive building model—all driven by the brokers through a Gensler-designed iPad interface. Gensler produced and directed the video, and produced an array of other collateral materials to communicate the story.