A building with a street in front. A building with a glass front. A person standing in a room with a large desk and a large ceiling. A group of people sitting around a table in a room with a wood ceiling. A person sitting on a couch in a living room. A group of people sitting in a room with a large screen.
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The Well Marketing Centre

Toronto, Canada

To market a new office tower several blocks away, Allied REIT tasked Gensler with not only creating a modern marketing center in an 1870's-era Tudor building but also rejuvenating the building’s exterior while respecting its heritage. By removing an entire floor, rebuilding exterior walls and adding a new metal-and-glass lobby to the building’s non-heritage side, a dramatic new double-height space was created. The three-story lobby features a spectacular cascading light fixture that serves as a beacon drawing attention to the space. The results have been impressive, with increased interest in the office tower as well as immediate leasing of several prominent spaces.