London, United Kingdom
Gensler partnered with TOCA Social to create a new and exciting leisure and hospitality destination centered around the globally adored phenomena — football. Visitors are invited to experience the journey of a footballer through the clever play on space typologies found in football stadiums. Players enter the venue through the locker room, move through the multi-sensory tunnel, and explode onto the pitch, where they are immersed in the colour and energy of the game. The retail design abstracts, extrudes, and manipulates the role of linework and colour in sport to create a dynamic space grounded in the experience of play. The football match comes to life through the language of TOCA Social’s spatial experience, which appeals to a wide audience of sports fans and curious visitors.