Wilkes Bashford store interior Wilkes Bashford store interior with light fixtures and dressing mirror Wilkes Bashford store display cases Wilkes Bashford store interior wall displays Wilkes Bashford store jewelry display
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Wilkes Bashford Flagship Store

Palo Alto, California

Wilkes Bashford, owned by the Mitchell family, is a new store at the Stanford Shopping Center in Silicon Valley that seamlessly fuses luxury, warmth, and personalized service. Every detail, from the rich textures to the light-filled spaces, is designed to create an environment that is both aspirational and approachable. The store layout invites exploration and discovery with a centralized serviced coffee bar that doubles as the cash-wrap. An adjacent exterior terrace provides guests with the opportunity to relax and enjoy the pleasant weather.

Encompassing 28,000 square feet, the flagship store doubles the size of its previous Palo Alto location, in a new space that blends the subtle yet sophisticated coastal aesthetic of the Italian “Costiera” with the airiness and lightness characteristic of Northern California. The store is tailored to Wilkes Bashford shoppers while also complementing the presence of its vendors.

In the upper level, a private sales retreat embodies the feel of one’s own pied-à-terre, complete with a fireplace, dining table, and modern kitchen. The space can be transformed with a curation of options for shoppers’ future visits or to host private events, acting as a true extension of clients’ lifestyles.

The Gensler-designed store was recognized in 2025 with a Shop! Retail Design Silver award for its design excellence.