Coworking is disrupting the real estate industry as the two primary players — developers and coworking providers — shape the landscape.
Organizations that invest in creating customized coworking spaces will reap the benefits of having a more engaged workforce that is tied to its mission and purpose.
Tomorrow’s Talent Demands Connectivity
Large, open floor plates provide a more connected, collaborative environment that reinforces a common culture and fosters innovation. The addition of coworking space in office buildings is one response to how organizations lease and use corporate real estate.
Coworking Requires Brand Reinforcement
There’s no denying coworking is on the rise. No longer a place reserved for small businesses, startups, and freelancers, the perks of coworking spaces appeal to more and more large corporations that are moving their employees into those spaces. Although capital costs may seem reduced if workspaces remain as is, companies will risk losing strategic opportunities to reinforce their brand, culture, and corporate mission in their one-size-fits-all environments.
Coworking Increases Value
As real estate developers continue to battle for fully leased assets, landlords are increasingly adding spec and coworking suites to respond quickly to tenant demands. Turn-key solutions that support brand are critical to “always-on” agility.
Employee Experience and Efficiency is a Priority
Three factors influence employee experience at every organization: culture, technology, and the physical workplace. Finding the sweet spot is paramount; people come to work for the experience.
Coworking Serves as a Tool to Navigate Change
In an industry where unpredictable growth is the name of the game, coworking has become an essential element to navigating constant change. People in tech spend less time at their assigned locations than non-tech workers, which correlates to the high innovation of their companies. In 2005, tech workplaces dedicated 89 percent of space to individual desks. Today it’s 25 percent, and by 2025, individual desks may not exist.
Design Forecast is a collection of more than 200 trends impacting design across the globe. Download Design Forecast to view it in its entirety, or browse articles related to its themes online.