By combining human potential with machine cognition, we can elevate our capabilities and bring our best to clients.



By combining human potential with machine cognition, we can elevate our capabilities and bring our best to clients.

This simulation envisions one possibility: how data could be leveraged in real time to evaluate a building’s proximity to services, amenities, and housing.

As creatives, we are driven by our memories, experiences, senses, relationships, and imaginations to create the cities of tomorrow. The craft of design is founded on these human superpowers and they can’t be replicated by machines or automation. That’s why we stand to gain significantly by combining our human potential with machine cognition to elevate our capabilities and bring the best to our global clients.

Next-generation computational thinking and technology platforms allow us to explore and create designs with the kind of speed, agility, and predictability that was not possible before. From simulating buildings and human behavior to leveraging machine learning algorithms and genetic optimization to predict design outcomes, we’ll be better able to test our design decisions and predict the impact they’ll have on people, businesses, and cities.

A group of people in a large room with a sign.
As intelligent networks get smarter, workplaces like this Confidential Technology Company will have the ability to fine-tune its design decisions based on feedback from sensors and IoT technology.
A city with a tall tower.
Through data, building owners can gain deeper knowledge about building performance and make better informed decisions about further investments in the property.
A city with a large explosion.
Imagine that an owner could extrapolate the data from one building across an entire portfolio of building assets, helping to guide decisions on equipment, vendors, and capital improvements.

Equipped with our clients’ data and an abundance of web-based resources, we will blend form, function, human needs, spatial intelligence, and data visualization in ways that allow our clients to envision outcomes in real time. Without costly delays, they’ll be able to make critical decisions helping us design and deliver places that work for people at the individual, collective, and urban scales.

One possibility we’re exploring is the development of a City Experience Index that would harness data to study which amenities are good for human well-being. A similar tool would be able to conduct walkability studies for a particular building, block, or campus. In our role as integrators and innovators, we’re in a unique position to combine the power of data with our design talents to create a better and healthier world.

One tool we’re exploring is a City Experience Index that could analyze buildings in terms of proximity to services like food, culture, transportation, and health care.

Joseph Joseph
As the firm’s Global Director of Design Technology, Joseph leverages his passion for people enablement, process development, and technology innovation to lead digital transformation in our worldwide practice. Contact him at .