Josh Keough, AIA, LEED AP BD+C

Josh is a licensed architect and retail expert with over 25 years of experience shaping customer experiences for global brands, with a particular focus on the automotive industry. A Detroit native whose experience includes working across China and the Middle East, he joined Gensler’s Detroit office in 1999 and soon became integrated into the firm’s retail practice, where he has since helped lead the transformation of dealership design worldwide.

As Gensler’s North Central regional leader for Retail and Consumer Experience, Josh has managed image development and implementation programs across automotive, banking, health, hospitality, and fashion sectors. He is a recognized specialist in automotive retail sales and service, EV infrastructure, and R&D facilities, having worked on more than 1,600 sales and service locations for leading manufacturers around the globe.

Josh is passionate about helping brands create future-ready environments that respond to shifting consumer expectations, digital integration, and the rise of EV adoption. Josh earned both his bachelor’s and master’s degrees in architecture from the University of Michigan.