Richard Chang, AIA, LEED AP BD+C

As Retail Leader for Gensler’s Greater China region and a Studio Director in our Shanghai office, Richard has led high-profile projects for internationally renowned retailers, including Apple, Porsche, Anta, UGG, Starbucks, Alibaba, Victoria's Secret, Samsung, GM, The North Face, Lenovo, Diesel, and Microsoft. Having served as our Greater China Retail Leader, Richard brings a deeper understanding of the market to the firm’s practices, essential to growing our Asia portfolio.

With 21 years of experience, Richard is invaluable to the prototype and strategic planning of our retail projects. In addition to various speaking engagements, he also contributes to research studies, such as “Designing the Future Experience” for Shanghai’s Gen Z Consumers, “Shopping the Globe” focusing on retail opportunities in emerging markets, and Gensler’s “Brand Engagement Survey,” which explores the emotional power of brands. In guiding clients through complex projects in China and throughout the region, he demonstrates impeccable leadership and cross-cultural communication skills.