adidas NYC
New York, NY
As a brand flagship and the company's largest store
worldwide, adidas NYC celebrates creativity and sport using the new stadium
retail concept. Features include a tunnel entrance, stands for live-game
viewing on big screens, locker rooms in place of dressing rooms, and track
and field areas where consumers can test products. Sustainability was prioritized
by maintaining the building’s existing textures and finishes, which reduced the demand
for new materials. Amenities include fitness consultations from EXOS trainers,
a juice bar, concierge desk, and same-day delivery.
Expertise
Recognition
- Fast Company 2018 Innovation by Design Awards – Honorable Mention, Retail Environments »
- MAPIC adidas NYC scores Best Retail Store Design at the 2017 MAPIC Awards »
- RetailWeek 2017 Retail Week Interiors Awards - Best International Store »
- Society of American Registered Architects (SARA) 2017 SARA National Awards – Design of Honor Award, Commercial Retail category »