Baird
Milwaukee, Wisconsin
A recurring winner in Fortune’s annual ranking of the 100 Best Companies to Work For, employee-owned financial services firm Baird sought to enhance its workplace to better reflect its brand values and its commitment to employees. In conjunction with an office update, the new branding and graphics range from a dramatic lobby sculptural wall that elicits a modern first impression to thoughtful messaging and typography throughout the space that showcase the firm’s success through the years. Communal spaces highlight Baird’s culture of philanthropy, and its business connections are conveyed through wall coverings inspired by details from international currency.