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Cadillac House

New York, New York

A leading automotive brand at the forefront of design, technology, and style since 1902, Cadillac partnered with Gensler to design Cadillac House—a physical manifestation of the brand’s culture. Targeted at New York’s young, creative tastemakers, Cadillac House SoHo provided a one-of-a-kind interactive experience to redefine and leverage the iconic luxury brand for three years, serving as a successful platform for the brand globally.