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Cadillac House

New York, New York

Cadillac’s historic headquarters relocation marks a new era for the iconic automaker. Beneath the headquarters in New York’s SoHo neighborhood, Cadillac House—an experiential brand center—serves as rotating space for events, concerts and collaborative partnerships. Incorporating a public café and lounge area, a “runway” on which cars are displayed, an event venue with an outdoor terrace area, and gallery space, this bricks-and-mortar facility is the realization of a shifting marketing strategy for the brand: open, dynamic and contemporary with highly integrated technology, where visitors can fully experience the Cadillac portfolio.