Relocating its North American headquarters from San Francisco to New York City, Campari Group enlisted Gensler to create an inspirational workplace in the heart of Midtown Manhattan. The design reimagines Campari’s Italian heritage through the lens of NYC, featuring unique hospitality-inspired spaces that foster a vibrant company culture. With the goal of attracting top talent and nurturing creativity, the space features a 100% open workplan and a variety of huddle lounges, quiet spaces, phone rooms, and meeting spaces. “The Campari Academy” serves as an innovation lab where master mixologists and visiting brand ambassadors can experiment and create new craft cocktails. There are four distinct bar-like experiences — the Fortunato, Café, Concierge, and the Boulevardier — that offer employees and guests an immersive journey into the Campari culture.