Cultural Revolution 2.0
Coventry UK City of Culture:
The Show Windows
Gensler’s Birmingham office was selected as one of four local architectural practices to participate in the Coventry UK City of Culture 2021 The Show Windows installation. The project aspires to ignite hope, adventure, and imagination through a series of shop window installations across the city. Flexing their creative muscles, the Gensler retail design team transformed a store window display into a playful, educational, and hands-on experience. Utilising 30 revolving boxes, the installation shines a light on the twin city history of Coventry in a bold and engaging shopfront.
Located at the Coventry City of Culture shop on Hertford Street, Gensler’s public installation, “Cultural Revolution 2.0,” was unveiled by Councillor John McNicholas, Mayor of Coventry, on 22nd July 2021.