The diamond and jewelry boutique is ideally situated in the River Oaks District mixed-use urban development. The design concept is timeless and elegant, as de Boulle is poised to contend with major luxury brands. Housing both fine jewelry and Patek Philippe’s signature timepieces, the store design represents a delicate balance between masculine and feminine. Sleek, custom-made display cases and dark brushed bronze finishes provide a contrast to the pieces they house. Two handcrafted chandeliers made of Italian hand-blown glass are elegantly suspended above the refined display cases. Designed to host private events, the multifunctional space features a living room-like setting with a sofa and hospitality bar that serves lattes by day and champagne by evening.