Gusto’s new home at Pier 70 tells a story about history, community, and relationships. The company, which was started in a loft, asked Gensler to maintain a residential quality in the design of their new office for 300. Design elements, such as the company shoe cubby, a living plant wall, and an employee-painted mural depicting their customers, honor Gusto’s culture and transform a cavernous open space. With employee buy-in essential to the move process, the use of VR was a critical tool that allowed employees to virtually see their new space. Conversion of this 50,000-square-foot former steel shop into a giant living room restored a part of San Francisco history while supporting the evolution of one its newest businesses.