In reimagining its organization, JEWISHcolorado’s primary objectives were to revitalize its impact within the community and attract new generations of members and volunteers. The non-profit's space was transformed to celebrate its most valuable asset: its people. A new central staircase links the three-story building, allowing employees, volunteers, and community members to easily interact. Graphics and branding are layered throughout the space, visually communicating the organization’s story. Located in the main lobby, a Jerusalem stone wall celebrates donors and community members, bringing a physical connection to the organization’s history. The facade is inspired by Judaic symbolism with a patterned metal cladding and sophisticated vibrant colors.