A person standing in a room with a large screen and a large window. A building with windows and doors. A person sitting in a chair in front of a large screen. A room with a table and shelves. A sign on a building. A person sitting at a counter. A room with a large screen and blue chairs. A room with blue chairs and a screen with a logo on it.
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Studio Xfinity

Washington, D.C.

Comcast is ready to change the perception of the modern-day cable provider. The media company launched Studio Xfinity, a warm, social, and inviting space to experience the brand and technology while connecting with the community. Located in the city’s Chinatown district, the store is organized into three distinct spaces: the stage, the workshop, and the lounge. While each space has a distinct purpose, interactive technology and immersive touch points connect all three. Gensler implemented a retail layout for the brand with zones for moveable signage, product displays, and digital elements that guide the customer journey.